Seth covers the cultural and business impact of today’s biggest and most innovative startups and technology companies. Before joining Mashable, Seth covered all things Apple as a reporter at Silicon Alley Insider, the tech section of Business Insider. He has also worked as a staff writer at TheStreet and as an editor at Playboy. Seth has been interviewed by the BBC, CNBC, Bloomberg, Marketplace, USA Today and The Huffington Post. He was also profiled once by Smithsonian Magazine, though he’s still not exactly sure how that happened.