Ariff is responsible for the North American operations and commercial strategy of Blippar,one of the world’s leading visual browser and fastest-growing augmented reality player. Previously, Ariff was a Vibrand Media founding team member and president of the Americas, where he helped evolve it into a global native advertising platform with over 6,500 premium publishers reaching more than 250 million unique monthly users. With his deep media experience, Ariff has played a significant role in the growth of CNET Networks, IDG, PC Mall and MicroWarehouse.