Anna Fieler is a marketing veteran in the digital startup and agency worlds. At POPSUGAR, Anna oversees marketing for its portfolio of brands, including fashion shopping platform ShopStyle, lifestyle media property POPSUGAR and monthly subscription business Must Have, all of which collectively attract a global audience of 85 million users and drive +$1 billion in annual retail sales. Anna is the former CMO of ItsOn and Stella & Dot, and led marketing at Tiny Prints where she grew the brand from a niche player to a household name that resulted in an acquisition by Shutterfly Inc. She cut her teeth in Silicon Valley at eBay during its hyper-growth period, leading strategic marketing initiatives that contributed to the company’s growth from $430M to $7.5B in revenue.
Anna sits down with Yahoo! Finance correspondent Nicole Sinclair to share her insights on what she’s found most effective in measuring and building on the customer experience; how CMOs of fast-growing startups can prioritize their marketing initiatives to secure serious traction in users, revenues and expansion into new markets; how technology and social media trends such as advocacy, life-cycle and viral content marketing are changing how chief marketers engage with consumers; and how to develop and execute against a marketing strategy that leverages the sum of the customer experience across channels and touchpoints over the life cycle of the customer relationship.