Execution

Matters

To Go Big, Play Small

March 2018

New York City

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7/24 ALL DAY EVENT

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GREAT VENUES

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TOP 10 SPEAKERS

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GET PARTY AFTER EVENT

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GREAT SCHEDULE WITH SPEAKERSLOREM IPSUM DOLOR SIT AMET, CONSECTETUR ADIPISCING ELIT. NULLAM SEMPER TELLUS SIT AMET NIBH FRINGILLA.

March 1: Registration/Check In

*Agility First! VIP, Premium, Single Day (March 1-only) or GP Venture Dinner Ticket purchase is required for Day 1.
The ‘Public Good’ Wars: Disrupters on Faster Tech Acceleration and Its Impact on the Future of Policy and Law

The ‘Public Good’ Wars: Disrupters on Faster Tech Acceleration and Its Impact on the Future of Policy and Law

Disruptive companies such as Uber, Airbnb, Tesla, TaskRabbit, Google, Amazon and others find themselves at war with city, state and federal regulators and policymakers who argue that their innovations pose a threat to the “public good,” citing safety, widespread unemployment and economic stability as concerns.

The battles are front-page news everyday. For good reason: There’s a lot of capital–venture, reputational and political–at stake. As the pace of technology innovation accelerates and disrupters reimagine existing markets and create entirely new ones, the gap between disrupters and regulators will only widen, presenting either vast social and economic opportunities, or potentially greater chaos, depending on which side of the argument you’re on.

Panelists weigh in on the most creative ways disrupters are responding to the law and policy wars, how the strategies are working and where they’re falling short, the social and economic impact and why lagging regulation is not in the interest of the public good.

Moderator:
Heidi Moore, business editor, Mashable
Panelists:
Robert Grant, director of government affairs, Lyft
Nick Grossman, GM / Head of Public Policy, Union Square Ventures
David Hantman, founder and investor, Disruptive Strategies
Brendan Schulman, VP of public policy, DJI

Genesys Partners XXII Annual Venture Reception

Genesys Partners Dinner XXI Genesys Partners caps off the first day of Agility First! with its annual Venture Reception, now in its 22nd year. The private gathering that brings entrepreneurs, venture capitalists, investment bankers, economists, academics, brand ambassadors, regulators and the media together with one thing in mind: talking shop, toasting successes and trading sharp opinions on what 2016 will bring.
Genesys Partners XXII Annual Venture Dinner

Genesys Partners XXII Annual Venture Dinner

Genesys Partners Dinner XXI The Genesys Partners Venture Dinner is a private event within Agility First! that brings entrepreneurs, venture capitalists, corporate executives, deal makers, brand ambassadors, media players, economists and academics together to enjoy an evening decidedly focused on the individuals, companies, issues and opportunities dictating the future and what market forces will have the biggest impact on the global economy. The evening was filled with thought-provoking talks from some of the industry’s boldest thinkers.

Keynote Dan Doctoroff
Keynote: Dan Doctoroff, chairman and CEO, Sidewalk Labs

The GP Venture Dinner begins with a keynote from Dan Doctoroff, one of the world’s leading urban visionaries and a champion of leveraging technology and data for social change. Dan is now chairman and CEO of Sidewalk Labs, an urban innovation company founded in conjunction with Google and devoted to improving city life for residents, businesses and city governments, in particular by developing and incubating civic technologies.

Prior to Sidewalk Labs, Dan was CEO of Bloomberg LP, where he led the company through the financial crisis, nearly doubling company revenue in seven years, diversifiying into new products and markets and dramatically increasing the size and influence of its news organization. Before that, Dan led a wholesale reimagining of New York City’s physical and economic landscape as the City’s Deputy Mayor for Economic Development and Rebuilding. He spearheaded the effort to revive New York after the attacks of 9/11 through a five-borough economic development strategy which included the most ambitious land-use transformation in the city’s modern history; the largest affordable housing program ever launched by an American city; and the creation of PlaNYC, New York’s pathbreaking sustainability plan, which has become a model for integrated urban planning around the world.

Plus Special Remarks From:
Mark Walsh
Mark Walsh, Associate Administrator, Office of Investment and Innovation, SBA

Up Close: David Gurle, Founder and CEO, Symphony

David Gurle and Jeffrey Goldfarb
Keynote: David Gurle, CEO, Symphony

David Gurle’s career and reputation are built on the sanctity of private communications. With two decades of experience in building and managing consumer and enterprise communication and messaging systems at Skype, Thomson Reuters and Microsoft, David is now going after Wall Street, long dominated by Bloomberg’s terminal business.

The 2015 launch of Symphony, a secure cloud-based communications platform based in part on Gurle’s predecessor company, Perzo Inc., has generated big interest and even bigger money. Fourteen Wall Street investment banks—including Goldman Sachs, JPMorgan Chase, Citigroup, Morgan Stanley and Bank of New York Mellon—initially invested $66 million in the company. Another round—this time for $100 million, with participation by Google, Lakestar, Natixis, Societe Generale and UBS—soon followed, much of it earmarked for sales and marketing efforts.

David sits down with Reuters Breakingviews’s Jeffrey Goldfarb to talk about secure, cloud-based communications, his intended global expansion of Symphony, including beyond Wall Street and into the health care and legal markets, and what it’s like to be David taking on Goliath while contending with regulators.
March 2: Registration/Check In

March 2: Registration/Check In

*Agility First! VIP, Premium or Single Day (March 2-only) Ticket purchase is required for Day 2.

Breakfast Reception/Networking

Agility First! kicks off Day 2 with an informal breakfast reception that allows for plenty of peer interaction.
Keynote: Marc Lore, Founder and CEO, Jet.com

Keynote: Marc Lore, Founder and CEO, Jet.com

Marc Lore’s reputation as a disruptor is well known; so is his penchant for shopping deals. That Jet.com might join the Unicorn club in record time just adds to the excitement surrounding the shopping club. After the co-founder and former CEO of Quidsi sold it to Amazon for $550 million, Lore began working on Jet.com. He intends to take on Amazon and Costco, relying on total sales volume—not paid annual membership—to meet his revenue goals. So what’s the draw for consumers? The ability to compare pricing while shopping, rack up instant “smart cart” savings, get free shipping on orders over $35 and earn digital Jet Cash from shopping its Jet Anywhere portal featuring partner companies.

Critics of Jet say it’s a losing financial proposition, from sourcing, to shipping, to product inventory. His venture backers feel differently, giving Lore $220 million and a current $600 million valuation well. And more capital is rumored to be in the offing, which would take Jet.com’s valuation beyond $1 billion.

Marc sits down with Fortune’s Erin Griffith to talk specifics of what makes Jet.com different from its rivals, how the company is handling rapid growth while redefining the online shopping club and how Lore is aligning his vision with smart execution to put a serious (and profitable) dent in Amazon’s dominance. Audience Q&A follows.
Next-Stage Leadership: Disrupting the Founding Management Team with Veteran Experience to Drive Scale

Next-Stage Leadership: Disrupting the Founding Management Team with Veteran Experience to Drive Scale

Venture capitalists bank on the founder’s vision as the lifeblood of the company, giving it the soul, knowledge, drive and ambition it needs to grow in its early years and through several funding rounds. But as growth accelerates and the company faces expansion opportunities and competition from unexpected rivals, what’s required of the management team to scale an organization is less about vision and more about the finer points of multidiscipline execution.

Whether it is who’s leading the company, the sales organization, engineering and product development or talent recruitment, what’s required of the management team post-B, C and D funding rounds often means going outside to bring on the right mix of talent whose veteran experience, capabilities and skills can more rapidly position the company for strong later stage growth and financial performance. Hear from leaders on why they see disrupting the management team as critical to the company’s future success and how they went about it.

Moderator:
Seth Fiegerman, senior business reporter, Mashable
Panelists:
Gordon Crovitz, partner, NextNews Ventures
Edwin Goodman, co-founder and general partner, Milestone Venture Partners
Pat Kenealy, managing director, IDG Ventures
Up Close: Anna Fieler, EVP of Marketing, POPSUGAR

Up Close: Anna Fieler, EVP of Marketing, POPSUGAR

Anna Fieler is a marketing veteran in the digital startup and agency worlds. At POPSUGAR, Anna oversees marketing for its portfolio of brands, including fashion shopping platform ShopStyle, lifestyle media property POPSUGAR and monthly subscription business Must Have, all of which collectively attract a global audience of 85 million users and drive +$1 billion in annual retail sales. Anna is the former CMO of ItsOn and Stella & Dot, and led marketing at Tiny Prints where she grew the brand from a niche player to a household name that resulted in an acquisition by Shutterfly Inc. She cut her teeth in Silicon Valley at eBay during its hyper-growth period, leading strategic marketing initiatives that contributed to the company’s growth from $430M to $7.5B in revenue.

Anna sits down with Yahoo! Finance correspondent Nicole Sinclair to share her insights on what she’s found most effective in measuring and building on the customer experience; how CMOs of fast-growing startups can prioritize their marketing initiatives to secure serious traction in users, revenues and expansion into new markets; how technology and social media trends such as advocacy, life-cycle and viral content marketing are changing how chief marketers engage with consumers; and how to develop and execute against a marketing strategy that leverages the sum of the customer experience across channels and touchpoints over the life cycle of the customer relationship.
Urban Resilience: How the Tech Sector is Reacting to the Social Imperative of Urban Life

Urban Resilience: How the Tech Sector is Reacting to the Social Imperative of Urban Life

Data is playing an increasingly vital role in defining urban living for businesses and residents. Resilience in cities is usually thought of in terms of resistance to crises, climate change and terrorism. Yet what architects and designers should be thinking about is a city’s latent capacity for development in a social, environmental and economical way. Planning and design for cities has failed to account for urban complexity and its viability and vitality. This is changing, as vast amounts of data can now be used in architecture and computational modeling to produce virtual design prototyping that accounts for urban richness and complexity.

A look at the technology sector in New York and how integrated data models point to this sector’s “swarming” behaviors in where they rent and why that matters, all based on definable / dimensional distance from specific amenities including public transport, hospitality, parks and such, as well as the measurable qualities of the urban grain characteristics of the areas they occupy. The models quantify the work/lifestyle aspirations—“how they think” in making these choices. This creates a model for a community in both space and “social” structure. This nexus between space and social systems can be reversed engineered to design complex spatial and socio-economic systems as the new basis for urban design.

Ross Donaldson, executive chairman, Woods Bagot
Keynote: Ricky Van Veen, Co-Founder, CollegeHumor / CEO, Notional

Keynote: Ricky Van Veen, Co-Founder, CollegeHumor / CEO, Notional

Ricky Van Veen isn’t your normal corporate executive, but, then, neither are the businesses for which he’s responsible. Ricky is co-founder of comedy brand CollegeHumor, which he started in college, and video-sharing site Vimeo and is CEO of Notional at IAC. He has helped grow CollegeHumor and its network of sites into the largest comedy property on the web and the most-viewed comedy channel on YouTube, with 11 million subscribers. In 2006, Ricky and his partners sold the properties to IAC, where he now works overseeing its TV, film, and digital initiatives. His recent projects include CollegeHumor’s first feature film “Coffee Town" and hit TV shows “Adam Ruins Everything” on TruTV and “Chopped" on The Food Network.

Ricky sits down with The New Yorker’s Ken Auletta to talk about what’s required to take an-already successful startup and position it for rapid growth, when to court buyers and what it takes to make the leap from startup entrepreneur to corporate exec running myriad new TV, film and digital projects, each of which must meet or exceed expectations on much tighter timetables.
Money and Momentum: Building a Collaborative, Kick-Ass Sales Team

Money and Momentum: Building a Collaborative, Kick-Ass Sales Team

The challenge of installing a collaborative, repeatable, scalable sales process within a sales organization is a recurring and urgent theme for companies. It’s not enough to have a few sales stars hit plan. Sales organizations can only thrive if their cultures are collaborative, and if there are indicators that reliably show how team members are performing.

The top three things to consider when building a scalable sales organization to drive revenue growth: taking a longer term view of the sales pipeline and process, building on a continuous customer and sales rep feedback loop, and creating performance metrics and standards based on rate and frequency of customer engagement relative to close ratio.

Sales leaders talk about the steps they took to create a sustainable sales process, going in depth on their collaborative selling strategies, performance metrics and financial results their changes have produced.

Moderator:
Rich Russey, publisher, Inc.
Panelists:
Art Zeidman, Chief Revenue Officer, Pixability
David Teten, partner, ff Venture Capital
Jim Spanfeller, founder and CEO, Spanfeller Media Group
Smart Finance: Raise More Money, Buy, Sell or Go Public? A Playbook for Funding Your Company’s Expansion.

Smart Finance: Raise More Money, Buy, Sell or Go Public? A Playbook for Funding Your Company’s Expansion.

Money for advanced early- and mid-stage companies is easy to come by in today’s market—at times, really stupid amounts of money. In the Age of Unicorns, where young, disruptive companies with billion-dollar valuations are increasingly common, it’s easy to see why the venture community is swept up in the tidal wave of the next-big-thing. More than 100 startups have raised funding rounds in excess of $100 million globally this year.

All founders and CEOs have a vision for where they want to go, and all VCs are keenly focused on successful exits. The best CEOs think about the options available to them to fund the expansion of their companies, including if and when to raise more money, buy a company, sell or if/when to go public.

CEOs and VCs discuss when it’s time to raise another round and at what cost, why aligning capital with specific growth/traction milestones is important, when to entertain overtures from potential buyers and why waiting to go public can be a good thing for your company.
Moderator:
Steve Lohr, business and economics writer, The New York Times
Panelists:
Philip Krim, co-founder and CEO, Casper
Alan Patricof, co-founder Greycroft Partners
Stephanie Tilenius, CEO, Vida Health
Ann Winblad, founding partner, Hummer Winblad
CEO as Recruiter in Chief: The Priority of Finding and Keeping Top Talent

CEO as Recruiter in Chief: The Priority of Finding and Keeping Top Talent

With venture capital washing around the globe in search of the next-big-thing, hot, fast-growing startups are getting intense media attention and hitting Unicorn status at an unprecedented pace. This means that talented employees have their pick of companies in which to invest their time and focus. The fight to find, lure and retain top talent is fiercer than ever, so it’s essential that CEOs and their managers cultivate the right skills and capabilities to recruit and keep extraordinary talent.

The best predictor of a fast-growing startup’s success: the ability of the CEO to recruit talented colleagues with whom he or she has successfully worked with on other startups and to identify candidates whose experience brings added management depth and whose networks open up access to new top talent.

Even more, the CEO and management must devise more meaningful employee benefits, and compensation isn’t always the answer. More and more CEOs are looking at ways to enrich their employees’ lives and those of their families, from helping them pay down their student debt to paying for their employees’ children’s education expenses.

Top CEOs and VCs talk about the changing nature of talent recruitment; what tools and processes they use to supplement their personal recruiting efforts and what factors beyond compensation are most important to counter stiff competition for talent.
Moderator:
Diane Brady, journalist and author, dBmedia
Panelists:
Heidi Messer, co-founder and chairman, Collective[i]
Howard Morgan, co-founding partner, First Round Capital
Howard Tullman, CEO, 1871
Dueling Realities: Arguing the Merits and Real Impact of Virtual vs Augmented Reality

Dueling Realities: Arguing the Merits and Real Impact of Virtual vs Augmented Reality

Virtual Reality and Augmented Reality technologies have had many false starts, but the markets are experiencing a frenzied rebirth, with experts forecasting they will hit $150 billion in revenues by 2020. No surprise: An influx of disruptive companies and established tech giants are laying the groundwork for the wild possibilities and real-world applications. And serious backing from companies like Facebook, Sony, HTC and Microsoft helps.

Just as the technologies themselves differ, so does opinion as to where the potential for real traction and money lie. Will AR be seamlessly integrated into everyday tasks, changing how people work and live? And how will VR take its new form in the market, this time as a means through which life can be enhanced—not replaced—giving people access to things outside of their physical reach?

Founders, evangelists and VCs weigh in on the two technologies, where things stand, how the differences between the two coexist and whether they are finally ready for primetime in the consumer and business worlds.
Moderator:
Daniel Terdiman, senior writer, Fast Company
Panelists:
Ariff Quli, chief commercial officer, Blippar
Alban Denoyel, co-founder and CEO, Sketchfab
Tony Mugavero, founder and CEO, Littlstar
Angel Say, co-founder and CEO, InsiteVR
Cocktail Party

Cocktail Party

March 1: Registration/Check In

*Agility First! VIP, Premium, Single Day (March 1-only) or GP Venture Dinner Ticket purchase is required for Day 1.
The ‘Public Good’ Wars: Disrupters on Faster Tech Acceleration and Its Impact on the Future of Policy and Law

The ‘Public Good’ Wars: Disrupters on Faster Tech Acceleration and Its Impact on the Future of Policy and Law

Disruptive companies such as Uber, Airbnb, Tesla, TaskRabbit, Google, Amazon and others find themselves at war with city, state and federal regulators and policymakers who argue that their innovations pose a threat to the “public good,” citing safety, widespread unemployment and economic stability as concerns.

The battles are front-page news everyday. For good reason: There’s a lot of capital–venture, reputational and political–at stake. As the pace of technology innovation accelerates and disrupters reimagine existing markets and create entirely new ones, the gap between disrupters and regulators will only widen, presenting either vast social and economic opportunities, or potentially greater chaos, depending on which side of the argument you’re on.

Panelists weigh in on the most creative ways disrupters are responding to the law and policy wars, how the strategies are working and where they’re falling short, the social and economic impact and why lagging regulation is not in the interest of the public good.

Moderator:
Heidi Moore, business editor, Mashable
Panelists:
Robert Grant, director of government affairs, Lyft
Nick Grossman, GM / Head of Public Policy, Union Square Ventures
David Hantman, founder and investor, Disruptive Strategies
Brendan Schulman, VP of public policy, DJI

Genesys Partners XXII Annual Venture Reception

Genesys Partners Dinner XXI Genesys Partners caps off the first day of Agility First! with its annual Venture Reception, now in its 22nd year. The private gathering that brings entrepreneurs, venture capitalists, investment bankers, economists, academics, brand ambassadors, regulators and the media together with one thing in mind: talking shop, toasting successes and trading sharp opinions on what 2016 will bring.
Genesys Partners XXII Annual Venture Dinner

Genesys Partners XXII Annual Venture Dinner

Genesys Partners Dinner XXI The Genesys Partners Venture Dinner is a private event within Agility First! that brings entrepreneurs, venture capitalists, corporate executives, deal makers, brand ambassadors, media players, economists and academics together to enjoy an evening decidedly focused on the individuals, companies, issues and opportunities dictating the future and what market forces will have the biggest impact on the global economy. The evening was filled with thought-provoking talks from some of the industry’s boldest thinkers.

Keynote Dan Doctoroff
Keynote: Dan Doctoroff, chairman and CEO, Sidewalk Labs

The GP Venture Dinner begins with a keynote from Dan Doctoroff, one of the world’s leading urban visionaries and a champion of leveraging technology and data for social change. Dan is now chairman and CEO of Sidewalk Labs, an urban innovation company founded in conjunction with Google and devoted to improving city life for residents, businesses and city governments, in particular by developing and incubating civic technologies.

Prior to Sidewalk Labs, Dan was CEO of Bloomberg LP, where he led the company through the financial crisis, nearly doubling company revenue in seven years, diversifiying into new products and markets and dramatically increasing the size and influence of its news organization. Before that, Dan led a wholesale reimagining of New York City’s physical and economic landscape as the City’s Deputy Mayor for Economic Development and Rebuilding. He spearheaded the effort to revive New York after the attacks of 9/11 through a five-borough economic development strategy which included the most ambitious land-use transformation in the city’s modern history; the largest affordable housing program ever launched by an American city; and the creation of PlaNYC, New York’s pathbreaking sustainability plan, which has become a model for integrated urban planning around the world.

Plus Special Remarks From:
Mark Walsh
Mark Walsh, Associate Administrator, Office of Investment and Innovation, SBA

Up Close: David Gurle, Founder and CEO, Symphony

David Gurle and Jeffrey Goldfarb
Keynote: David Gurle, CEO, Symphony

David Gurle’s career and reputation are built on the sanctity of private communications. With two decades of experience in building and managing consumer and enterprise communication and messaging systems at Skype, Thomson Reuters and Microsoft, David is now going after Wall Street, long dominated by Bloomberg’s terminal business.

The 2015 launch of Symphony, a secure cloud-based communications platform based in part on Gurle’s predecessor company, Perzo Inc., has generated big interest and even bigger money. Fourteen Wall Street investment banks—including Goldman Sachs, JPMorgan Chase, Citigroup, Morgan Stanley and Bank of New York Mellon—initially invested $66 million in the company. Another round—this time for $100 million, with participation by Google, Lakestar, Natixis, Societe Generale and UBS—soon followed, much of it earmarked for sales and marketing efforts.

David sits down with Reuters Breakingviews’s Jeffrey Goldfarb to talk about secure, cloud-based communications, his intended global expansion of Symphony, including beyond Wall Street and into the health care and legal markets, and what it’s like to be David taking on Goliath while contending with regulators.
March 2: Registration/Check In

March 2: Registration/Check In

*Agility First! VIP, Premium or Single Day (March 2-only) Ticket purchase is required for Day 2.

Breakfast Reception/Networking

Agility First! kicks off Day 2 with an informal breakfast reception that allows for plenty of peer interaction.
Keynote: Marc Lore, Founder and CEO, Jet.com

Keynote: Marc Lore, Founder and CEO, Jet.com

Marc Lore’s reputation as a disruptor is well known; so is his penchant for shopping deals. That Jet.com might join the Unicorn club in record time just adds to the excitement surrounding the shopping club. After the co-founder and former CEO of Quidsi sold it to Amazon for $550 million, Lore began working on Jet.com. He intends to take on Amazon and Costco, relying on total sales volume—not paid annual membership—to meet his revenue goals. So what’s the draw for consumers? The ability to compare pricing while shopping, rack up instant “smart cart” savings, get free shipping on orders over $35 and earn digital Jet Cash from shopping its Jet Anywhere portal featuring partner companies.

Critics of Jet say it’s a losing financial proposition, from sourcing, to shipping, to product inventory. His venture backers feel differently, giving Lore $220 million and a current $600 million valuation well. And more capital is rumored to be in the offing, which would take Jet.com’s valuation beyond $1 billion.

Marc sits down with Fortune’s Erin Griffith to talk specifics of what makes Jet.com different from its rivals, how the company is handling rapid growth while redefining the online shopping club and how Lore is aligning his vision with smart execution to put a serious (and profitable) dent in Amazon’s dominance. Audience Q&A follows.
Next-Stage Leadership: Disrupting the Founding Management Team with Veteran Experience to Drive Scale

Next-Stage Leadership: Disrupting the Founding Management Team with Veteran Experience to Drive Scale

Venture capitalists bank on the founder’s vision as the lifeblood of the company, giving it the soul, knowledge, drive and ambition it needs to grow in its early years and through several funding rounds. But as growth accelerates and the company faces expansion opportunities and competition from unexpected rivals, what’s required of the management team to scale an organization is less about vision and more about the finer points of multidiscipline execution.

Whether it is who’s leading the company, the sales organization, engineering and product development or talent recruitment, what’s required of the management team post-B, C and D funding rounds often means going outside to bring on the right mix of talent whose veteran experience, capabilities and skills can more rapidly position the company for strong later stage growth and financial performance. Hear from leaders on why they see disrupting the management team as critical to the company’s future success and how they went about it.

Moderator:
Seth Fiegerman, senior business reporter, Mashable
Panelists:
Gordon Crovitz, partner, NextNews Ventures
Edwin Goodman, co-founder and general partner, Milestone Venture Partners
Pat Kenealy, managing director, IDG Ventures
Up Close: Anna Fieler, EVP of Marketing, POPSUGAR

Up Close: Anna Fieler, EVP of Marketing, POPSUGAR

Anna Fieler is a marketing veteran in the digital startup and agency worlds. At POPSUGAR, Anna oversees marketing for its portfolio of brands, including fashion shopping platform ShopStyle, lifestyle media property POPSUGAR and monthly subscription business Must Have, all of which collectively attract a global audience of 85 million users and drive +$1 billion in annual retail sales. Anna is the former CMO of ItsOn and Stella & Dot, and led marketing at Tiny Prints where she grew the brand from a niche player to a household name that resulted in an acquisition by Shutterfly Inc. She cut her teeth in Silicon Valley at eBay during its hyper-growth period, leading strategic marketing initiatives that contributed to the company’s growth from $430M to $7.5B in revenue.

Anna sits down with Yahoo! Finance correspondent Nicole Sinclair to share her insights on what she’s found most effective in measuring and building on the customer experience; how CMOs of fast-growing startups can prioritize their marketing initiatives to secure serious traction in users, revenues and expansion into new markets; how technology and social media trends such as advocacy, life-cycle and viral content marketing are changing how chief marketers engage with consumers; and how to develop and execute against a marketing strategy that leverages the sum of the customer experience across channels and touchpoints over the life cycle of the customer relationship.
Urban Resilience: How the Tech Sector is Reacting to the Social Imperative of Urban Life

Urban Resilience: How the Tech Sector is Reacting to the Social Imperative of Urban Life

Data is playing an increasingly vital role in defining urban living for businesses and residents. Resilience in cities is usually thought of in terms of resistance to crises, climate change and terrorism. Yet what architects and designers should be thinking about is a city’s latent capacity for development in a social, environmental and economical way. Planning and design for cities has failed to account for urban complexity and its viability and vitality. This is changing, as vast amounts of data can now be used in architecture and computational modeling to produce virtual design prototyping that accounts for urban richness and complexity.

A look at the technology sector in New York and how integrated data models point to this sector’s “swarming” behaviors in where they rent and why that matters, all based on definable / dimensional distance from specific amenities including public transport, hospitality, parks and such, as well as the measurable qualities of the urban grain characteristics of the areas they occupy. The models quantify the work/lifestyle aspirations—“how they think” in making these choices. This creates a model for a community in both space and “social” structure. This nexus between space and social systems can be reversed engineered to design complex spatial and socio-economic systems as the new basis for urban design.

Ross Donaldson, executive chairman, Woods Bagot
Keynote: Ricky Van Veen, Co-Founder, CollegeHumor / CEO, Notional

Keynote: Ricky Van Veen, Co-Founder, CollegeHumor / CEO, Notional

Ricky Van Veen isn’t your normal corporate executive, but, then, neither are the businesses for which he’s responsible. Ricky is co-founder of comedy brand CollegeHumor, which he started in college, and video-sharing site Vimeo and is CEO of Notional at IAC. He has helped grow CollegeHumor and its network of sites into the largest comedy property on the web and the most-viewed comedy channel on YouTube, with 11 million subscribers. In 2006, Ricky and his partners sold the properties to IAC, where he now works overseeing its TV, film, and digital initiatives. His recent projects include CollegeHumor’s first feature film “Coffee Town" and hit TV shows “Adam Ruins Everything” on TruTV and “Chopped" on The Food Network.

Ricky sits down with The New Yorker’s Ken Auletta to talk about what’s required to take an-already successful startup and position it for rapid growth, when to court buyers and what it takes to make the leap from startup entrepreneur to corporate exec running myriad new TV, film and digital projects, each of which must meet or exceed expectations on much tighter timetables.
Money and Momentum: Building a Collaborative, Kick-Ass Sales Team

Money and Momentum: Building a Collaborative, Kick-Ass Sales Team

The challenge of installing a collaborative, repeatable, scalable sales process within a sales organization is a recurring and urgent theme for companies. It’s not enough to have a few sales stars hit plan. Sales organizations can only thrive if their cultures are collaborative, and if there are indicators that reliably show how team members are performing.

The top three things to consider when building a scalable sales organization to drive revenue growth: taking a longer term view of the sales pipeline and process, building on a continuous customer and sales rep feedback loop, and creating performance metrics and standards based on rate and frequency of customer engagement relative to close ratio.

Sales leaders talk about the steps they took to create a sustainable sales process, going in depth on their collaborative selling strategies, performance metrics and financial results their changes have produced.

Moderator:
Rich Russey, publisher, Inc.
Panelists:
Art Zeidman, Chief Revenue Officer, Pixability
David Teten, partner, ff Venture Capital
Jim Spanfeller, founder and CEO, Spanfeller Media Group
Smart Finance: Raise More Money, Buy, Sell or Go Public? A Playbook for Funding Your Company’s Expansion.

Smart Finance: Raise More Money, Buy, Sell or Go Public? A Playbook for Funding Your Company’s Expansion.

Money for advanced early- and mid-stage companies is easy to come by in today’s market—at times, really stupid amounts of money. In the Age of Unicorns, where young, disruptive companies with billion-dollar valuations are increasingly common, it’s easy to see why the venture community is swept up in the tidal wave of the next-big-thing. More than 100 startups have raised funding rounds in excess of $100 million globally this year.

All founders and CEOs have a vision for where they want to go, and all VCs are keenly focused on successful exits. The best CEOs think about the options available to them to fund the expansion of their companies, including if and when to raise more money, buy a company, sell or if/when to go public.

CEOs and VCs discuss when it’s time to raise another round and at what cost, why aligning capital with specific growth/traction milestones is important, when to entertain overtures from potential buyers and why waiting to go public can be a good thing for your company.
Moderator:
Steve Lohr, business and economics writer, The New York Times
Panelists:
Philip Krim, co-founder and CEO, Casper
Alan Patricof, co-founder Greycroft Partners
Stephanie Tilenius, CEO, Vida Health
Ann Winblad, founding partner, Hummer Winblad
CEO as Recruiter in Chief: The Priority of Finding and Keeping Top Talent

CEO as Recruiter in Chief: The Priority of Finding and Keeping Top Talent

With venture capital washing around the globe in search of the next-big-thing, hot, fast-growing startups are getting intense media attention and hitting Unicorn status at an unprecedented pace. This means that talented employees have their pick of companies in which to invest their time and focus. The fight to find, lure and retain top talent is fiercer than ever, so it’s essential that CEOs and their managers cultivate the right skills and capabilities to recruit and keep extraordinary talent.

The best predictor of a fast-growing startup’s success: the ability of the CEO to recruit talented colleagues with whom he or she has successfully worked with on other startups and to identify candidates whose experience brings added management depth and whose networks open up access to new top talent.

Even more, the CEO and management must devise more meaningful employee benefits, and compensation isn’t always the answer. More and more CEOs are looking at ways to enrich their employees’ lives and those of their families, from helping them pay down their student debt to paying for their employees’ children’s education expenses.

Top CEOs and VCs talk about the changing nature of talent recruitment; what tools and processes they use to supplement their personal recruiting efforts and what factors beyond compensation are most important to counter stiff competition for talent.
Moderator:
Diane Brady, journalist and author, dBmedia
Panelists:
Heidi Messer, co-founder and chairman, Collective[i]
Howard Morgan, co-founding partner, First Round Capital
Howard Tullman, CEO, 1871
Dueling Realities: Arguing the Merits and Real Impact of Virtual vs Augmented Reality

Dueling Realities: Arguing the Merits and Real Impact of Virtual vs Augmented Reality

Virtual Reality and Augmented Reality technologies have had many false starts, but the markets are experiencing a frenzied rebirth, with experts forecasting they will hit $150 billion in revenues by 2020. No surprise: An influx of disruptive companies and established tech giants are laying the groundwork for the wild possibilities and real-world applications. And serious backing from companies like Facebook, Sony, HTC and Microsoft helps.

Just as the technologies themselves differ, so does opinion as to where the potential for real traction and money lie. Will AR be seamlessly integrated into everyday tasks, changing how people work and live? And how will VR take its new form in the market, this time as a means through which life can be enhanced—not replaced—giving people access to things outside of their physical reach?

Founders, evangelists and VCs weigh in on the two technologies, where things stand, how the differences between the two coexist and whether they are finally ready for primetime in the consumer and business worlds.
Moderator:
Daniel Terdiman, senior writer, Fast Company
Panelists:
Ariff Quli, chief commercial officer, Blippar
Alban Denoyel, co-founder and CEO, Sketchfab
Tony Mugavero, founder and CEO, Littlstar
Angel Say, co-founder and CEO, InsiteVR
Cocktail Party

Cocktail Party

OUR SPEAKERSLOREM IPSUM DOLOR SIT AMET, CONSECTETUR ADIPISCING ELIT. NULLAM SEMPER TELLUS SIT AMET NIBH FRINGILLA

James Kollegger

AF! Founder / CEO

Gerry Mintz

AF! Co-Founder

Holly Sraeel

AF! Co-Founder / GM & Chief Content Officer

Craig Kollegger

AF! Co-Founder / CTO

James Cornehlsen

AF! Co-Founder

Wendy Liles

AF! Head of Sales

Marc Lore

Founder and CEO
Jet.com

David Gurle

Founder and CEO
Symphony

Dan Doctoroff

Chairman and CEO
Sidewalk Labs

Nick Grossman

GM, Head of Public Policy
Union Square Ventures

David Kirkpatrick

Founder and CEO
Techonomy

Erin Griffith

Business Writer
Fortune

David Hantman

Advisor / Founder
Airbnb / Disruptive Strategies

Daniel Terdiman

Senior Writer
Fast Company

Ariff Quli

Chief Commercial Officer, NA
Blippar

Justin Kintz

Dir., Americas Public Policy Planning and Strategy
Uber

Heidi N. Moore

Business Editor
Mashable

David Teten

Partner
ff Venture Capital

Jeffrey Goldfarb

U.S. Editor
Reuters' Breakingviews

Ken Auletta

Author and Columnist
The New Yorker

Howard Morgan

Co-Founder and Partner
First Round Capital

Annabel Chang

Director of Public Policy
Lyft

Jim Spanfeller

Founder and CEO
Spanfeller Media Group

Ann Winblad

Co-Founding Partner
Hummer Winblad Venture Partners

John R. Patrick

Author and President
Attitude LLC

Steve Lohr

Technology, business and economics writer
The New York Times

Howard Tullman

CEO / General Managing Partner
1871 / G2T3V

Jillian Manus

Managing Partner
Structure Capital

Ricky Van Veen

Co-Founder / CEO
CollegeHumor / Notional

Stephanie Tilenius

Co-Founder and CEO
Vida Health

Diane Brady

journalist, author, media consultant
dBmedia

Mark Walsh

Associate Administrator
Office of Investment & Innovation / U.S. Small Business Administration

Tracy DiNunzio

Founder and CEO
Tradesy

Edwin Goodman

Co-Founder and General Partner
Milestone Venture Partners

Art Zeidman

Chief Revenue Officer
Pixability

Pat Kenealy

Managing Director
IDG Ventures

Gordon Crovitz

Co-Founder
NextNews Ventures

Brendan Schulman

VP of Policy and Legal Affairs
DJI

Rob Grant

Director of Government Affairs
Lyft

Heidi Messer

Co-Founder and Chairman
Collective[i]

Philip Krim

Co-­Founder and CEO
Casper

Nicole Sinclair

Correspondent
Yahoo Finance

Anna Fieler

EVP of Marketing
POPSUGAR

Seth Fiegerman

Senior Business Writer
Mashable

Tony Mugavero

Founder and CEO
Littlstar

Alban Denoyel

Co-­Founder and CEO
Sketchfab

Angel Say

Co-Founder and CEO
InsiteVR

WHAT THE CLIENTS SAY

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Moving Quickly, Doubling Down on Execution at Agility First!, March 1-2, 2016

If there is a reckoning coming in 2016 (and there is), then it’s clear that discipline and execution have never been more important for founders and executives of fast-growing, advanced early- and mid-stage startups looking to raise more funding, scale their companies and improve their overall financial and operational performance. On March 1 and 2, venture capitalists and C-level executives of hot startups pushing the bounds of what’s possible gathered at The Union League Club in New York to talk vision, speed and execution.

Agility First! Forum 2016: Hacking Leadership in Execution

Agility First!’s roster of speakers includes some of the biggest thinkers and boldest leaders in the venture community: Jet.com CEO Marc Lore, Symphony CEO, David Gurle, Sidewalk Labs CEO Dan Doctoroff, Greycroft Partners co-founder Alan Patricof, Union Square Ventures general manager Nick Grossman, Vida Health CEO Stephanie Tilenius, Blippar chief commercial officer Ariff Quli, Collective[i] chairman Heidi Messer, Milestone Venture Partners co-founder Edwin Goodman, POPSUGAR EVP of marketing Anna Fieler, Pixability chief revenue officer Art Zeidman, Spanfeller Media Group CEO Jim Spanfeller, NextNews Ventures partner Gordon Crovitz, Attitude LLC president John Patrick, Lyft director of government affairs Rob Grant, SBA Office of Investment and Innovationassociate administrator Mark Walsh and so many others.


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